Future Retail: Amazon Go Concept Store Opens to Public

No cashiers, no lines — the new way Amazon Go sees the future of classic store shopping

The technology inside Amazon’s new convenience store called Amazon Go, opened Monday in Seattle, enables a shopping experience like no other — no checkout lines and no cash involved. By combining computer vision, machine learning algorithms and sensors, the online retail simply charges their Amazon account.

There are no shopping carts or baskets inside Amazon Go.

The grocery store on the bottom floor of the company’s Seattle headquarters allows shoppers to scan their smartphone with the Amazon Go app, pick out the items they want and just leave.

Every time customers grab an item off a shelf, Amazon says the product is automatically put into the shopping cart of their online account.

Upon entering, shoppers are greeted by a selection of salads, sandwiches and beverages, as well as ready-to-eat meals for lunch. Amazon Go also carries small selections of beer and wine, as well as produce, meat and even Amazon’s own meal kits.

Following Amazon’s acquisition of Whole Foods, one section is also set aside for chips, cookies and nuts, all from the grocer’s 365 Everyday Value brand.

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Amazon Fresh via livekindly.co

No lines, no waiting

Amazon Go is outfitted with a cocktail of modern technology that enables shoppers to simply grab goods from shelves and automatically get charged the right amount without stopping to pay upon exit.

Simple and faster.

How is everything working?

Ready-to-eat lunch items greet shoppers when they enter. An Amazon employee checks IDs in the store’s wine and beer section and when a shopper puts an item back on the shelf, Amazon removes it from his or her virtual cart.

The store is outfitted with cameras and sensors to help Amazon’s computer vision system work on the flow. The technologies connect you and the phone you scanned at the entrance with the items you took from shelves and carried out.

Finally, the money are taken from your account. From time to time looks like there are some errors, but for sure Amazon is still testing the accuracy of the sytems.

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Amazon Go error via dailymail.co.uk

Looking ahead, you can bet that Amazon didn’t spend five years building this technology to only use it in this single store. A more intriguing possibility is that it could use the technology inside Whole Foods stores, though Ms. Puerini said Amazon has “no plans” to do so.

Have you visited the Amazon Go store by now? Please tell us your impression about this new experience.

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