Ralph Lauren sets a new high standard in the world of luxury with the debut of its private members club in Milan called Palazzo Ralph Lauren.
The club is a 12,000-square-foot space, and was opened during this year’s Milan Fashion Week. According to the news, the exclusive club was built into the company’s historic headquarters.
Ralph Lauren exclusive club, definition of luxury
Because is a super-exclusive club, it offers members access to an in-house chef and outdoor terrace.
Milan has long played host to Fashion Month’s more extravagant, luxurious and overtly sexy collections, and this season’s show schedule has been no exception. While designers like Versace, Gucci, Dolce & Gabbana and Prada gravitated towards a discernible “more-is-more” the American design houses are making plays to get in on the action.
Pallazo Ralph Lauren – the place for exclusive products
Resembling a home more than a store — and designed to forge personal relationships with its VIP customers — the club is accessible ony by appointment. Most of the women’s clothes and accessories are tucked into wardrobes.
About 300 top clients were invited to tour its sumptuous shopping suites, set within a grand apartment boasting a sprawling rooftop terrace, an in-house chef, and scores of exclusive products. This means all the way from tri-color crocodile Ricky bags to the $50,000 Automotive Skeleton watch not yet available in any store.
Clients were also invited to place orders on Ralph Lauren’s spring 2016 runway collection,which was presented on real models in the Palazzo’s courtyard earlier in the day for editors who might not have attended New York Fashion Week.
The designer called Milan “a unique city where people appreciate refinement, quality and style” and said that Palazzo would offer “custom experiences” in a romantic and glamorous environment.
The building that hold the luxurious club was built in 1941 in a Rationalist style and is known as Casa Campanini; the house boasts 12,000 square feet of space versatile enough for shows, craftsmanship demonstrations and any other private events.
All members of the club also receive priority reservations at Ralph Lauren eateries, invitations to the special events and other personalized services.
So if you ever have the chance to visit, you should not think twice.